Lands’ End #GetawayTour Lands in Tampa

After spending all winter in jeans and long sleeves, our bodies hardly feel ready for swimsuit. While we may be daydreaming of days on our beautiful Florida beaches, our pasty haven’t seen-the-sun-in-month-bodies may not be ready to take the splash into swimsuit season just yet. For some women, stripping down in a retail store to try on swimsuits can be about as much fun as giving birth.

All those previous horrible swimsuit experiences changed last weekend when Lands’ End landed in Tampa for its first stop on the Lands’ End #GetawayTour. Even though the weather felt a little on the cooler side, I was ready to start thinking about swimsuits and sundresses again in part to the personalized care and attention at the Lands’ End #GetawayTour.

The festive, fun Coastal-style traveling beach house of the Lands’ End #GetawayTour parked itself on one of the side streets inside The Shops at Wiregrass. Through this citywide #GetawayTour, Lands’ End brings all the benefits of a personal shopping experience similar that of a high-end swimsuit boutique but with very affordable prices and fun, flattering swimsuit styles.

Upon arrival, greeters pair each guest with a fitter, who discretely takes her measurements behind a curtain in a private fitting room. The fitting and measurements focuses on four key areas that most women struggle with: torso, bust, waist and hips.


Based on your measurements and shape, the Lands’ End personal fitter will find a style that works specifically for your body type. As an older mom living in a junior-sized woman’s world, trying on swimsuits can be quite depressing and revealing in more ways than one. Thank goodness for the care of the Lands’ End #GetawayTour fitter who saved me a little dignity and humility.

My fitter, Giovanna, was so patient and determined to find a two-piece swimsuit that fit my petite frame which would hide my mommy pouch while lifting, supporting and enhancing my bust. Finding a swimsuit style right for me was no easy task and my fitting became a bit of a body image rebuilding therapy session. Poor Giovanna!

As I waited behind the curtain, Giovanna slipped away to search for several different styles just right for me. In fact, I tried multiple bottoms and bikini tops until I found THE ONE which I purchased online. For me, I learned the style that best suits me is a Mid-Waist Bikini Bottom paired with V-neck Bikini Swimsuit Top or an Adjustable Scoop Bikini Top. In fact, Women’s Beach Living Provencal Floral is the Lands’ End swimsuit that works best for my shape.

Lands End bikini - Provencal Floral

Due to space, stock is limited at the Lands End #GetawayTour, however, all the wonderful Lands End swimsuit styles can be ordered on site at the Lands End boutique or online at Plus, if you purchase a swimsuit online before March 8, 11:59 CMT, you can SAVE 30% with the coupon code and pin: SWIMTAMPA 2265.

Lands End #GetawayTour

To experience the hands on, one-on-one personal small boutique swimsuit fitting and all the Land Ends swim styles in person, visit the Lands’ End #GetawayTour site to learn its next tour stop. The first 100 attendees each event day will receive a VIP gift tote complete with sunscreen, swimsuit style guides and great summer reads, perfect for any beach day!

Also when you stop by, all event attendees will have the opportunity to learn about sun safety and spread awareness by taking the #LandsEndSunSavvy “Sun Safety Pledge.” Lands’ End will donate $1 per pledge to The Skin Cancer Foundation (up to $25,000).

Then, be sure to enter the #GetawayTour Photo Contest for a chance to win a $100 Land Ends gift card! Simply share a photo of your favorite Lands’ End swim on Instagram or Twitter and tag it #GetawayTour. Read the full contest details here.

Disclaimer: I was invited to experience the Lands’ End #Getaway Tour through the Tampa Bay Bloggers. All opinions are my own.


  1. Giovanna says:

    Denise! What a fab writeup. I had an absolute BLAST finding the perfect suit for you – can’t wait to see what your bikini looks like when you get it! Great meeting you. xo- Giovanna

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